Resume – Travis Harley

V.I.P. MORTGAGE

Jun 2020 - Present

Scottsdale, Arizona

TECHNICAL MARKETING MANAGER

Manage corporate website as well as joint ventures websites. Create landing pages for lead generation. Create and modify Google & Facebook ads month over month. Funnel leads into Salesforce into a round robin system. Program features on the website to help leads. Create digital ads for individuals loan officers.

Run heatmaps and check landing pages with analytics to update landing pages. Run A/B testing with Google Optimize to improve landing pages for more lead conversion.

Manage and train loan officers on VIP’s mobile app. Manage bugs, design and mock up new features, Create resources to help borrowers, realtors, and loan officers to use the mobile app.

Integrate 3rd party software and API’s into websites or with internal software. Streamline processes, collect data, run reports, create digital tools for Marketing team to make their jobs more efficient.

ATOMIC JOLT

Sep 2019 - Jun 2020

Logan, Utah

SALES ENGINEER

UTAH STATE UNIVERSITY

Oct 2018 - Sep 2019

Logan, Utah

WEBMASTER

THE HUT GROUP

Feb 2018 - Oct 2018

Logan, Utah

FULL STACK DEVELOPER

RIZEPOINT

Aug 2016 - Feb 2018

Salt Lake City, Utah

FRONTEND DEVELOPER

WEB MANAGER

Responsible for building, enhancing and maintaining RizePoint’s internal and external web properties. Build, test, QA and launch web properties and landing pages to help grow the company.

Work directly with the marketing team and external design agencies. Responsible for defining project requirements, maintaining schedules, conducting reviews, and completing projects on time and on (or under) budget.

Responsibilities
• Develop new internal and external facing site pages
• Modify current web sites and blog sites
• Own SEO strategy, implementation and regular reporting
• Implement tracking analytics and optimize for best results
• Support social media initiatives
• Collaborate with other team members for requirements, education, troubleshooting
• Successfully manage a fast moving list of projects
• Stay updated on algorithm changes and how to optimize for them
• Stay up-to-speed on current and emerging web technologies
• Excellent communication skills and consulting with executives on needs and business objectives

The website redesign won the 2017 Gold Marcom Award for website redesign.
https://enter.marcomawards.com/entry/rizepoint-website-redesign/

PEAK ALARM

Oct 2015 - Jul 2016

Salt Lake City, Utah

DIGITAL MARKETING MANAGER

Responsible for building and maintaining corporate and company websites, manage SEO, SEM, and online marketing campaigns while assign the IT team with the development and maintenance of in house-developed applications.

Use Photoshop to design new corporate websites designs. Convert wire-frames and design mock-ups into custom WordPress template using HTML5, CSS3, LESS, JavaScript and PHP.

Use various social media platforms to market the company site, to boost webpage visits and inform clients/possible clients about new products and company information.

Optimize corporate websites for search engines. Create Google Ad Words campaigns and measure traffic stats with Google Analytics.

Plan and film marketing videos to help build our online presence, and help potential customers to understand our products. Record training videos for wide variety of services and security products. Used Canon T2i DSLR camera to shoot footage, and used Adobe Premiere and After Effects to edit the final products. Lighting, audio and camera stabilization setup on set.

INKSOFT

Feb 2014 - Sep 2015

Tempe, Arizona

PROJECT MANAGER

Managed AlphaBroder, a multi-billion dollar company, with developmental needs. Effectively communicated between AlphaBroder and our team of developers for all projects. Manage feature requests, enhancements, bugs and more.

Design mockup templates for feature requests, organize and prioritize task list and test all features before releasing. QA testing, debugging, and product scope. Communicate with AlphaBroder developers to ensure that communication between our system and theirs are intact.

MARKETECTURE

Feb 2011 - May 2013

Orem, Utah

DESIGN MANAGER

Managed a small team of web designers and developers to create custom websites for business owners. Programmed the websites to function within the companies API to allow our customers to update their website content with no web design background.

Programmed in PHP, HTML5, CSS3 and JavaScript. Help make cosmetic changes to customers sites upon request.

Managed and audited accounts to meet strict deadlines. Kept records with all feature requests, order changes and design surveys.

Trained in best practices for search engine optimization (SEO). Assisted in keyword research for select customers.